We started our work on branding by interviewing the client, thanks to which we were able to get to know his industry. Then we proceeded to develop a map of thoughts and associations. The main direction that guided us was to create a logotype showing both emotions and associations with the game.
We have created a signet based on geometric shapes of theatrical masks expressing extreme emotions – joy and sadness. The orange, energetic colouring that turns red gradient gives the whole dynamic range of emotions that accompany people. The selected font is modern and lightweight, and the hint of the word “Game” in orange is more accentuated by the name of the company.
We have also created advertising materials, which certainly make communication between the company and its customers easier and allow to establish contact. We designed business cards and roll-ups. The logo on the business cards has been printed using selective UV lacquer technology, thanks to which it has become gently convex, which makes the business card take on an unconventional character.
Krzysztof Szewczak, GraSzkoleniowa.pl
...These people simply exceed their expectations...
“What has enchanted us in cooperation with Ideative is full of professionalism at the highest business level. This company definitely stands out from the creative industry. When preparing our project, the Ideative team got to know the specificity of our company in depth, thanks to which they prepared proposals of very high quality, which perfectly fit our needs. We also appreciate the ongoing cooperation at the stage of developing the concept, creativity, timeliness and above all the final effect. These people simply exceed their expectations. We highly recommend them.”