Our cooperation with the Yups brand began several years ago. We worked on rebranding of the brand, which had to be more modern and wanted to associate more with the fashion style. We are still working with the Yups brand and creating all kinds of graphics for it. Our constant cooperation allows us to create consistent brand image. And the proposed graphics solutions make it more recognizable in the minds of the audience.
Owners of the Yups brand asked us to rebrand the previous logo. Our goal was to create a modern and fashionable mark. During the design process we worked closely with the owners ? we listened them and we identified theirs need. Thanks to that, the final effect was as much as possible to suit their needs and the image of the Yups brand they wanted to build.
As part of our wors, we have created a modern, lightweight and distinctive logo, and a basic brandbook that includes all the guidelines for its use and possible combinations.
Brand Yups has entrusted us with creating all kinds of advertising materials. Based on the previous rebranding, we have created a new style of presentation of the products, that we are constantly holding.
We create banners for AdWords advertising campaigns, remarketing banners. Our work also includes graphics support for the online store – banner designs in the store, newsletters sent to subscribers. We also prepare graphics and advertising for social media.
We standardized the form of graphic communication of the brand. Thanks to that it?s more recognizable in the minds of its clients. We consistently use created graphic form for both price presentation and all kinds of content. In consultation with the owners of the brand, we determined how to use the distinctive “dot” in the Yups sign. This theme has also been used throughout typography, making the brand’s communication coherent and expressive.
Graphic materials for stationary stores
We are also responsible for the graphic design of all the materials needed to open new Yups stores. We have prepared a sign design, which in each new stores is a characteristic feature of the decor. We also created stickers, stands, displays, posters, banners, labels and clothing tags. Our job also includes designing press ads and promotional leaflets that inform about a brand new store in particular city.
Aneta Paściak, Planeta Mody Brand Sp. z o.o
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